Case Study
MIRAGGIO
Context
We onboarded Miraggio and in just 5 months, we've achieved significant growth in the brand's sales.
Through strategic ad campaigns and optimizations, we've boosted overall performance while carefully managing key metrics like ACoS and TACoS.
Our Strategy
- Revamped listing creatives to reflect luxury appeal
- Split campaigns into branded, generic, and competitor
- Hero ASINs promoted via lifestyle-led Sponsored Brands Video
- Implemented our 3 phase scaling strategy
- Maximized share during Diwali & End of Season Sale
Results
| Metrics | Growth | Explanation |
|---|---|---|
| Units sold | 150% + | Sales grew by 150% in just 5 months |
| ACOS | 63% + | ACoS increased due to higher ad spend. |
| TACOS | 5% + | TACoS rose slightly from 17% to 18% |