Brands we Scaled -
Scaled Miraggio to 2cr MRR
From 80 Lakhs MRR to 2 CR MRR in just 5 months - Amazon
Category - Handbag
Scaled Beastlife to 30L MRR
Scaled Beastlife Blinkit Sales to more 30 Lakh MRR
Category - Health Supplements
Scaled Ritualistic to 70 Lakh MRR
Scaled Ritualistic from 35 Lakhs MRR to 70 Lakhs MRR in just 3 months - Amazon
Category - Home Decor
Scaled gods to 21 Lakh MRR
Scaled Gods from from 9 Lakhs MRR to 21 Lakhs MRR in just 2 months - Amazon
Category - Laptop Backpack
Scaled Chumbak >1cr MRR
From 50 Lakhs MRR to >1 CR MRR in just 1 month - Amazon
Category - Home & Lifestyle
Brands we ScaledCase Studies ahead...
Our portfolio brands
Case Study
MIRAGGIO
Premium Handbag Brand
Context
We onboarded Miraggio and in just 5 months, we’ve achieved significant growth in the brand’s sales.
Through strategic ad campaigns and optimizations, we’ve boosted overall performance while carefully managing key metrics like ACoS and TACoS.
Our Strategy
- Revamped listing creatives to reflect luxury appeal
- Split campaigns into branded, generic, and competitor
- Hero ASINs promoted via lifestyle-led Sponsored Brands Video
- Implemented our 3 phase scaling strategy
- Maximized share during Diwali & End of Season Sale
Results
| Metrics | Growth | Explanation |
|---|---|---|
| Units sold | 150% + | Sales grew by 150% in just 5 months |
| ACOS | 63% + | ACoS increased due to higher ad spend. |
| TACOS | 5% + | TACoS rose slightly from 17% to 18% |
Case Study
BEAST LIFE
Health Supplements Brand
Context
We onboarded Beastlife with the objective of scaling their Blinkit sales.
At the time of onboarding, Beastlife was generating ₹50k DRR.
Our mandate: double the sales while maintaining efficiency.
Our Strategy
- City-wise Campaigns: Ran separate campaigns for top cities to capture local demand.
- SKU Keywords: Targeted high-potential keywords for each key SKU.
- Intent Segmentation: Split campaigns by branded, generic, and competitor keywords.
- Stock Audits: Regularly checked city-wise stock to avoid wasted spend.
Results
| Metrics | Explanation |
|---|---|
| Sales | 2x increase in Blinkit sales, from ₹50k to ₹1 lakh DRR |
| Units Sold | 100% growth in order volume |
| Ad Spend | Increased by 100% in line with revenue growth |
| TACOS | Maintained previous levels, demonstrating efficient scaling without sacrificing profitability |
Case Study
RITUALISTIC
Home Decor Brand
Context
We onboarded Ritualistic in February 2025, targeting aggressive growth on Amazon.
The brand was doing ₹35 lakh in monthly revenue (MR) at onboarding.
Our goal: double the sales while keeping TACOS in control.
Our Strategy
- SKU-wise Campaigns: Launched dedicated campaigns for each key SKU.
- Smart Budgeting: Allocated more budget to high-stock, high-demand SKUs.
- Weekly ASIN Reviews: Analyzed campaign and keyword data weekly for each ASIN.
- Bid Boosts: Increased bids on top-performing placements, especially Rest of Search.
- Trending Keywords: Invested in keywords spotted via Movers & Shakers.
- New Launch Strategy: Linked new launches with high-review listings for faster ranking.
Results
| Metrics | Explanation |
|---|---|
| Sales | 2x growth in Amazon sales, scaling from ₹35 lakh MRR to ₹70 lakh MRR |
| Units | 100% increase in volume |
| Ad Spend | Increased by 100% to drive higher sales |
| TACOS | Slight increase from 25% to 27%, ensuring efficient scaling with strong sales velocity |
Case Study
Gods
Laptop Backpack Brand
Context
GODS came onboard after experiencing a 50% dip in Amazon sales with the previous agency.
At onboarding, sales had dropped to ₹9 lakh MRR.
Our mandate: revive growth, regain momentum, and set up for ₹30 lakh MRR.
Our Strategy
- Granular Campaigns: Catalog ko breakdown karke SKU-level, data-driven campaigns launch ki gayi.
- Dynamic Budgets: Budgets ko shift karke top ASINs aur high-review products par focus kiya gaya.
- Trending Keywords: High-potential keywords target kiye gaye, keyword research aur Movers & Shakers insights ka use karke.
- Placement Optimization: Best-converting placements par boosted bids lagayi gayi taaki ROAS maximize ho.
- New Launch Boost: Naye product launches ko high-review listings ke saath club kiya gaya taaki ranking accelerate ho.
Results
| Metrics | Explanation |
|---|---|
| Sales | Brought Amazon sales back from ₹9 lakh MRR to ₹21 lakh MRR; now aiming for ₹30 lakh MRR |
| Units | > 100% increase |
| TACOS | Improved efficiency, dropping from 35% to 25% |
Case Study
CHUMBAK
Home & Lifestyle Brand
Context
Chumbak, a leading home & lifestyle brand, came onboard at ₹50 lakh MRR on Amazon. The mandate was clear – double the monthly revenue to ₹1 crore within a month while maintaining profitability and brand visibility across categories.
Our Strategy
- Single-ASIN Focus for Heroes: Launched individual campaigns for top 50 SKUs to maximize control over bids, keywords, and placements.
- Category-Wise Segmentation: Grouped the rest of the catalog into category-level campaigns for efficient scaling.
- Thematic Targeting: Divided campaigns into branded, generic, and other themes to balance brand protection and market acquisition.
- Contributor-Based Prioritization: Classified SKUs into top 80%, 20%, and 0% revenue contributors, then allocated budgets proportionally to maximize returns.
Results
| Metrics | Explanation |
|---|---|
| Sales | Inceased Amazon Sales from 50 lakh to >1cr MRR |
| Units | > 100% increase |
| TACOS | Improved efficiency, dropping from 15% to 12% |
Our Process
Market Research - Analyze keywords and competitor ASINs for better targeting
Scaling -Implement strategies to drive growth and maximize sales.
Phase 1
Phase 2
Phase 3
Phase 4
Listing Audit - Conduct a hygiene check and suggest improvements for listings.
Campaign Study & Restructuring: - Review and restructure existing
Meet the Founders:
Nitish Negi
Ex-Razor Group | Ex-GlobalBees
He is a marketplace ads specialist with 4+ years of experience across India, the US, and European markets. He has led Flipkart and Amazon Ads at GlobalBees, scaled brands with Razor Group, and launched India’s largest WhatsApp commerce community.
Rahul Sharma
Ex-Razor Group | Ex-GlobalBees
Rahul is a marketplace ads expert with 4+ years of experience, driving growth for top brands at Good Glamm Group. He has managed high-performing campaigns for leading brands like Organic Harvest, STB, and Mom’s Co, delivering strong results across Amazon, Flipkart, Zepto, Purplle, Blinkit, Myntra, and Instamart.
Our Services
Marketplace Advertising
Amazon Ads
Flipkart Ads
Myntra Ads
Marketplace Advertising
Blinkit Ads
Zepto Ads
Swiggy Instamart Ads
Marketplace Advertising
Amazon
Flipkart
Myntra
